By: Melissa Jackson
Bringing video into your corporate environment can be an affordable option for any business to help improve reach, up engagement and offer a consistency that isn’t available from live speakers. Whether you are looking to broadcast your conference across Canada, create dynamic training materials, record seminars for distribution throughout your business, or capture the performance of a notable keynote speaker for integration into future collateral, video can serve a variety of functions.
While promotional videos reach outside your company, corporate videos are meant to be used in house, and can help cement your brand by communicating personality to the viewer. How information is distributed in your company is important, and the more efficient and accessible the engagement process is, the greater satisfaction those throughout your business will have.
Here are a few of the ways you can make video work for your business:
Seminar / Conference – Offer a live streaming option so those in your organization can tune in without having to make a long trip. With a social media option, questions can be asked across the country with the click of a button. For future use you can keep a recorded copy on your website or internal intranet system allows easy access from anywhere.
Training – From take home videos to fully integrated video on your own e-learning website, the use of video in training is unmatched with its ability to train huge numbers of people at once, while providing your learners with the ability to absorb lessons visually and review material with ease. Whether you want to train new employees, teach new skills to existing members of your company, or teach customers how to use your product or service, video offers a complete solution.
Events – Promoting and recording a momentous event in your company’s history is vital for showcasing your progress and sharing your story with both clients and those in your organization. From capturing your spot at an awards show, to the energy of a retreat, video can help bring everyone along with you as you celebrate your best moment. Some other great moments you may want to capture include: business dinners, trade shows, press conferences, networking events, product launches and team building activities.
Below you can watch a promotional video for the upcoming Chamber of Commerce Brantford-Brant Business Excellence Awards.
http://www.youtube.com/watch?v=nSYMdc-DBbk
Melissa Jackson is a project assistant extraordinaire at Atomic Spark. A master of multi-tasking and managing miscellany requests she keeps everyone on track while blogging, organizing and whipping up nifty graphics.
