Creating video in 2023?
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Why Video Storytelling Outweighs Text
It's The Visuals For Us Theres no denying the way we consume and share information has definitely changed. Yes, text based content will still be used, but, video storytelling has become a respected tool that's in our back pocket. Video combines visuals and audio. This experience allows you to convey emotions, atmosphere, and information in a way that text [...]
Pre-Production: 3 Questions to Ask
3 Questions to Ask During Pre-Production Taking the leap of faith when producing video content can be overwhelming. You might however, be getting inspired to start bringing your ideas to life. Just think of yourself coming home after a long day at work. What do you do after kicking your shoes off and flopping down on the couch? Perhaps, [...]
One thing your video needs
What is that special something you need to add to your videos? Rant incoming. Sorry, this one gets me fired up. But in reality, this is a mistake I see marketing and comms people making time and again, and they should know better. What is it you need? People. Your video needs to be about people. I’ve been at [...]
Thriving in a remote working environment
How did we thrive during COVID-19 as a face-to-face business? I’ve been reflecting this week on how much of our production process was built around being together, and the impact that remote working has had on our team. At the core of our business as filmmakers, there’s just no way to create great content without being in the same room. [...]
Clarify your message with video
Anyone socially connected online will regularly see new business announcements in their networks. More often than not, I’ve found it takes some digging to find out what these new ventures are actually about. It seems people are being more concerned with choosing their language than communicating their message clearly and effectively. Sounding intelligent and professional is important, of course, but [...]
Message First – Viral Second
First things first. There is no straight forward receipe for viral success. There are a few key similarities in videos that have gone viral and steps you can take to ensure your video reaches it's full potential... Surprising The number one idea is be creative, unexpected and think outside of traditional marketing. Interesting Sharing facts that personally affect the viewer [...]
Get the most bang for your buck
“How much does a video cost?”. If I had a nickel for every time this was someone’s very first question, I’d have handfuls of toonies. The cost of a video is really up to you and your team. Depending on the video you want, there are some questions we need answered in order to provide you with an accurate quote. [...]
Get Your Customers Attention with Testimonial Videos
The opinions of others influence our buying decisions. This makes testimonial videos a great way to showcase your business to a new customer through the eyes of a current one. If you’ve considered creating a testimonial video, here are three reasons it’s a great marketing tool: - Showcase personality in your marketing message - By putting a face and name [...]