“How much does a video cost?”. If I had a nickel for every time this was someone’s very first question, I’d have handfuls of toonies.

The cost of a video is really up to you and your team.

Depending on the video you want, there are some questions we need answered in order to provide you with an accurate quote. These can include:

• How much content is there to cover? (This will affect the length of your video)
• Where is it being distributed or broadcast?
• The environment and locations we will be shooting in?
• Are we creating the initial concept and developing the creative or are you?

Other considerations can include:

• The camera and equipment package required for your project
• The complexity of the footage that has to be captured
• Post-production considerations such as motion graphics, animation, and music.

Without knowing the parameters and extent of your initial ideas and budget, it’s nearly impossible for us to come up with a reasonable estimate for you.

However, we can guide you. Below are four suggestions we have to keep costs down, improve the quality of your video and maximize your dollars:

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1. Put your money where it matters
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There are many factors, both technical and creative, that affect the quality of a project. It’s important to understand where you’re spending your money, and if you’re working on a tight budget, where some money can be saved. We work with you to be sure you’re getting the best product for your money.

2. Multiple videos at once: More videos = more milage
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This is probably the best way to get the most bang for your buck. Knowing we’re shooting for numerous videos the first time around, we can often realize some economy of scale, and capture more footage all at once rather than different shoots over various days, costing you more money.

3. Have a plan
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You should have at least a basic plan for your video once it’s finished. Are you going to post it on your website? Send it via email to your database list? How are you going to track the exposure and success? Share it through social media? We can provide advice if we know the purpose of your video ahead of time. Different audiences require different approaches.

4. Quality costs money

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It’s a fact. The better quality you want in something the more it will cost you and this goes for everything from video to bed sheets to travelling first class. The more you have to invest in your video project, the more creative and technical resources can be applied to your project.