Theres no denying the way we consume and share information has definitely changed. Yes, text based content will still be used, but, video storytelling has become a respected tool that’s in our back pocket.

Taking the leap of faith when producing video content can be overwhelming. You might however, be getting inspired to start bringing your ideas to life.

What is that special something you need to add to your videos? Rant incoming. Sorry, this one gets me fired up. But in reality, this is a mistake I see marketing and comms people making time and again, and they should know better.

I’ve been reflecting this week on how much of our production process was built around being together, and the impact that remote working has had on our team.

Anyone socially connected online will regularly see new business announcements in their networks. More often than not, I’ve found it takes some digging to find out what these new ventures are actually about.

First things first. There is no straight forward receipe for viral success. There are a few key similarities in videos that have gone viral and steps you can take to ensure your video reaches it’s full potential…

“How much does a video cost?”. If I had a nickel for every time this was someone’s very first question, I’d have handfuls of toonies.

The opinions of others influence our buying decisions. This makes testimonial videos a great way to showcase your business to a new customer through the eyes of a current one.

Atomic Spark is being recognized for excellence in online video production, and received two Telly Awards this summer.