“Hot Dog Summer” Capped off a series of videos produced for PPG Glidden Paints, highlighting their concrete and wood deck paints and stains. Several of the videos showed DIY-ers how to use the product, but for the last installment, we went for something more fun – a puppy pool party. The paint being featured keeps the pool deck cooler than than bare concrete, making it safer for the four-legged friends to play.
We organized multiple stories to showcase their three products. These included, GLIDDEN® Porch & Floor, GLIDDEN® Porch & Floor Anti-Skid, and GLIDDEN® Solid Concrete Stain instructional videos. We had a fun take on highlighting these products while keeping customers pets in mind with the concept of Hot Dog Summer.
For this spot we brought in trained show dogs and let them party! This involved some extensive set dressing and prop work on one of the hottest days of the summer.
After great feedback from the client, Gliddens new Cool Surface Technology™ was picked up on BuzzFeed. Our video was a huge success with over 3.5 million views on YouTube. Say goodbye to hot paw bummer and hello to hot dog summer.
