Project Description
The Challenge
Advertising agency Flying Camel approached us about producing the second season of Hamilton Beach’s We Make It series, featuring influencer and nutritionist Miranda Malisani.
In each episode, Miranda and a guest would prepare a meal using Hamilton Beach appliances, showing fun and healthy food options for the whole family. Hamilton Beach wanted to demonstrate their complete line of products, showing numerous products being used in each episode.
Food and cooking is complex to film well, requiring a lot of preparation and styling for best results. We had a tight filming schedule over two days to capture the entire six-part series.
Our Approach
The recipes were being developed by Miranda, and the client wanted a similar look to the previous season. Our approach was to film with a three-camera setup. We were working in a real kitchen in a downtown Toronto condo, so we had to contend with noise issues throughout the process. Having our amazing audio engineer David Moffat on hand allowed us to capture great quality live sound. The condo featured large windows which we opted to black out for the production to avoid changing light levels through the long shoot days.
The Results
The finished videos have been receiving great response through social channels. Having short teaser videos to roll out prior to each video’s launch has helped build traction. Sharing by the influencers has also seen an uptick in response as the videos have been released. The project also saw coverage in Strategy Magazine.
The success of this project was due in large part to the amazing team Flying Camel had assembled. Having experienced stylists ensured the food looked great each time our cameras rolled. It’s easy to forget the impact dynamics of a team have on set, but having a positive team that enjoys working together not only makes the shoot days enjoyable, but delivers better results at the end of the project.
