Project Description
Rockwool
The Challenge
Rockwool insulation was looking to create awareness around their product Safe’n’Sound, a
soundproofing insulation
“They wanted us to break through the clutter and break through the noise by talkin about noise.”
Carolina Gomez de la Torre,
Senior Writer, Jan Kelley
Our Approach
Jan Kelley Digital Marketing Agency developed a campaign called Life is Loud, aimed at contractors and DIY-ers. The objective was to get our viewers to experience the noise that they have to deal with on a daily basis and really bring that to their mind.
The strategy included print, online banner ads, and a series of YouTube Preroll ads.
There isn’t time to expand on the story. You have to tell a story, but it has to be very concise.
The Results
All of us were thrilled that the campaign won a Marcom Award – but ultimately, the measure of success in this campaign is sales, and the client saw positive results in each market the ads ran.
“I think it works so well because it’s pretty hard to ignore… the six-second ads it really demands
attention.”
Mark Walters, Art Director, Jan Kelley
