Branded entertainment marries a more traditional storyline with content that is focused around a particular brand. It has become an effective way to engage audiences online with video. It is an excellent way to create positive association with your brand.
A great example of branded entertainment is Ikea’s ‘Easy to Assemble’ web series. While not all programs need to be this extensive or costly, if you’re considering a reoccurring web series, a variety of branded entertainment segments may work well for your campaign. There are a number of other less costly options that may work better for your business as well.
Branded entertainment is a fine line between entertainment and advertising and should deliver something your audience would pay to see. The important thing to remember is to keep your audience top of mind. It’s much better to position your branded content initiatives as strategic solutions to your marketing initiatives.
