ComScore recently released their 2013 digital year in review report, dissecting how Canadians spent their time online compared with 2012 and what it could mean for 2014. The results? Canadians really love smartphones and online video.
Online video as a whole is reaching 74% of the Canadian population, compared to only 63% of Americans. We also commit to watching each video for a longer amount of time.
We are consuming more video in general news, TV and retail with viewer penetration over 30% in each of these categories. What does that mean? It means Canadian’s are likely to search and watch videos on products and businesses before they make buying decisions.
Watching TV and videos on mobile devices went up by 38% and the number of web-based videos (on PC or mobile) Canadians are watching increased by 34%.
In short, online video is important to Canadians and integrating mobile audiences into your marketing and advertising plan is a sure step to success.
