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Atomic Spark Wins Two Telly Awards
Atomic Spark is being recognized for excellence in online video production, and received two Telly Awards this summer. Atomic Spark achieved a silver award in the Online Video - Sport category for their video titled ‘This is Sport’, created for Sport Hamilton. They also receive silver in the Film/Video - Non-Broadcast Productions - Government Relations category for the video titled [...]
ComScore 2015 Report – Canadians still love their online video
Well, clearly we've been busy here since this is our first blog post of the year! It's been an exciting year so far with a wide range of great clients all needing a diverse range of videos for their audience. Along with developing a video that is creatively engaging, we have to specifically tailor the video to the target audience. [...]
Communicating Effectively (Especially with Video)
Canadians watch 24.8 hours of online video per month (41 hours overall on the internet). That’s 291 videos EACH and roughly 69% of those viewers actively engage through the video’s they watch. So the question is: How can you get your message through to these online customers? Clear communication is a gift some are born with but for most of [...]
A new trend – video for internal communications
We are (nearly) all aware that businesses need video in order to remain active in the online market place and connect with customers. However, there is a new trend among businesses and a recent survey determined 71% of internal communications teams are using video as a way to communicate with employees, especially those on remote locations. While there are multiple [...]
8 reasons your business needs video
1. It’s where your customers spend their time - Video is one of the most searched for information sources online and on average, people spend two solid hours on their phones per day. Online video is an important space businesses need to be in to connect and get in front of their customers. Video is even increasing engagement between employees [...]
How Video Inspires the World
People are always looking for new ways to tell their story, share their talents, opinions and abilities with the world and this TED talk makes some great points on how video is inspiring global innovation. Video allows us to come together online in a group-like setting focused around a common interest. With the explosion of mobile internet, there are more [...]
Entertaining customers with your branded video
Branded entertainment marries a more traditional storyline with content that is focused around a particular brand. It has become an effective way to engage audiences online with video. It is an excellent way to create positive association with your brand. A great example of branded entertainment is Ikea's 'Easy to Assemble' web series. While not all programs need to be this extensive [...]
ComScore report reveals online habits of Canadians
ComScore recently released their 2013 digital year in review report, dissecting how Canadians spent their time online compared with 2012 and what it could mean for 2014. The results? Canadians really love smartphones and online video. Online video as a whole is reaching 74% of the Canadian population, compared to only 63% of Americans. We also commit to watching each video [...]