We are (nearly) all aware that businesses need video in order to remain active in the online market place and connect with customers. However, there is a new trend among businesses and a recent survey determined 71% of internal communications teams are using video as a way to communicate with employees, especially those on remote locations.

While there are multiple ways in which a company can integrate video into their communication strategies, there are two key categories internal video is currently being used; employee training/education and management communications.

More than half our population is staying at the same job for less than two years and each employee is taking their knowledge and expertise with them when they leave.

Using video as an internal communication tool can not only ensure presentations and lectures are catalogued for future viewing, but that each employees’ prowess can easily be passed on to new hires. Training and educating new employees with information passed down from past staff is both efficient and affordable.

A video platform like Panopto or Kaltura, can help catalogue company videos. Through the use of voice recognition software, Panopto can insert key phrase tags into the video making it easier to skip to the relevant content and categorize videos.

There are so many uses for video as an internal communications tool and using a professional video production company to create your video will give you unparalleled visual and audio quality. If your training videos still look like this…it may be time to update.