When you move into the editing suite you’ll quickly learn that raw footage needs a lot of work to create a strong message that moves an audience in the way that you want. Whether you want your staff to feel pride, your customers to get excited, or your donors to choke up, the mood is defined by music. Music inspires, excites, draws emotion, and can take your video to whole new level.
Choosing music that creates the right kind of energy is a vital part of creating a video that will be powerful and convey passion. I spend a lot of time choosing music that I feel will fit well with a project. Listen carefully to your selections, eyes closed, and think of how you feel when you hear it.
Now, as important as good music is, having it well-timed to the video is equally important. Hitting certain beats with the edit points and graphics, properly timing transitions, and having a solid ending will help build the story you are telling, excite your viewers, and motivate them to act. This kind of editing takes an experienced, tech savvy professional, so if you want to set yourself apart from the crowd you will need a good post-production team on your side.
Watch the videos below and get a feel for how the music makes the videos.
Below are a list of great resources for royalty-free music. Don’t hesitate to browse through the selections and find pieces that you can recommend to your production crew. Communicating what you like, especially when it comes to music, is an important part of a video project’s development.
