One of the most challenging things about producing a video to support your business or organization can be making sure that you choose the right talent–or people–to put in front of the camera.

Bringing video into your corporate environment can be an affordable option for any business to help improve reach, up engagement and offer a consistency that isn’t available from live speakers.

On Thursday, March 21st the Brantford-Brant Chamber of Commerce held the seminar Making Video Work for Your Business, as part of their ongoing The Business Learning Series.

The call for advertisers to recognize the impact of digital video is out with the Brightroll 2012 Canada Video Advertising Report.

When it comes to online video you have a very tight window in which to convey your message. Generally you only have a few seconds to keep someone’s attention before they decide to abandon ship and watch something else, so you need to hook them quick.

When you move into the editing suite you’ll quickly learn that raw footage needs a lot of work to create a strong message that moves an audience in the way that you want.

One of the key things to making a quality video is getting your audience to connect with your content. If your content is boring, find a way to make it interesting.

As we discussed previously, quality video production isn’t cheap. The more you are willing to invest financially into your project, the better the end product will be.

The process of creating a video can be as involved as you want, with a full production team and all the associated costs, or as simple as picking up your cell phone and filming that which interests you, editing everything with zero-cost software.